5 Tips For Improving Your Google AdWords Click Through Rate

1. Thoroughly understand how each of the keyword matching options function and how to use negative keywords. Most people neither use negative keywords nor content matching, but both are easy to setup and will make a huge difference in improving your Google AdWords click through rate.

2. Split Test Ads. Develop various headlines and descriptions and split test them by always running two ads against each other. Google splits the traffic between the two ads. You can see which ad has a better CTR and keep that one as it is. Edit the ad with the lower CTR by trying a new headline, different ad copy, or a variation of both. Constantly trying to improve on your best performing ad will lead to incremental and consistent improvement in your Google AdWords click through rate.

3. Move the keywords that are performing well into their own Ad Group. Make sure to use two ads and compare their Google AdWords click through rate when used with the new, smaller subset of high performing keywords. This technique was made famous by the Original Google AdWords Guru, Perry Marshall.

Perry calls this the "Peal and Stick" technique, referring to 'pealing' a high performing keyword out of its Ad Group and 'sticking' it into a new Ad Group. Perry's legendary book The Definitive Guide is the unchallenged authority of every strategy that produces laser-targeted pay-per-click traffic from your Google Ad Words ads.

4. Changing the capitalization on some of the words in your ad can improve the Google AdWords click through rate. Try capitalizing the first letter of every word in your ad, including the first letter of the URL. When the URL is made up of multiple words, like AdWordMentor, capitalizing the first letter of each word will influence the CTR.

5. Don't create misleading ads. Not only does Google disable your ad if they catch the false enticement, but they just don't work. They might get you some clicks, but they won't convert to sales. When a person clicks an ad and they see that the ad is misleading, they'll leave with no hope of the action that would lead to your commission.