If you've considered adding pay-per-click to your marketing campaign, then you need to decide on which sites to use. When searching for PPC sites, a multitude of links appears. So, how do you know which ones to choose? Below is a list of the top 10 pay-per-click sites.
Google AdWords
If you want every quality characteristic of PPC advertising, Google AdWords is your site. Sign-up is fast and easy. Within 5 minutes of filling out your information, your ads will be live on the web. Google provides a number of useful tools and tutorials for you to make the most of your advertising efforts.
Yahoo! Search Market
With its inception in 1997, Yahoo! Search Market became known as the most professional PPC site around. It initially opened as Goto.com when Yahoo! saw a need for better-focused search engines. In 2005 changed to Overture.com, and now it is known as Yahoo! Search Market.
Marchex Adhere
Adhere provides business with a national audience while creating a local impact. Marchex offers its clients exclusive access to hundreds of the world's premier publishers, including PC World and Motley Fool. Setting up your ads is easy and Marchex provides you with a preview screen so you can see how your ads will appear on the web.
7Search
7Search caters to the needs of small business with low profit margins. If your business cannot afford to pay more than 10 cents per click, 7Search is the best place to register. 7Search offers many useful tools to help manage your advertising campaign.
ABCSearch
Founded in 2001, ABCSearch handles over 3 billion global searches a month, offering you an affordable way to reach potential clients all over the world. ABCSearch requires submission approval that is granted within 2 business days.
Findology
Findology has a traffic reporting system that provides you with complete control over the type of web traffic you receive. The only downside to Findology is that it lacks a keyword search tool. However, you can reach an account manager 7 days a week for help.
Microsoft adCenter
One of the newest additions to the pay-per-click world, Microsoft adCenter is quickly carving its name in the advertising world. For a low $5 sign-up fee, you quickly gain access to your advertising tools. adCenter has one of the best tools for targeting your optimum market.
MIVA
Opening an account with MIVA means your ads will appear across its entire network on sites like CNET.com. MIVA's bid technology allows you to set the price you are willing to pay for each keywords so you don't need to worry about getting trapped in a bidding war.
Searchfeed
With easy to navigate advertising interfaces and quick set up time, Searchfeed with have your online campaign active in no time. You have the option of building your PPC ad campaign from the ground up, or using an existing campaign specifically formatted for your keyword lists.
Considerations
Many search engines require some sort of deposit for your pay-per-click campaign. To get started, select 1 or 2 search engines and get to know their product. Don't spread yourself too thin because it will become difficult to track your bids.
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